Jon Evans
Opinion
08 February 2024
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Super Bowl advertising is known for also being a celebrity showcase. But, on the verge of 2024’s edition of The Big Game, System1’s Jon Evans explains why it’s better for brands to have their spokes characters, not celebrities, take center stage.
Opinion
12 December 2022
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American holiday ads are a lesson in diversity; diversity of holiday, from Thanksgiving to Hannukah to Christmas itself; diversity of approach, from heartwarming storytelling ads to beloved perennials like Hershey’s ‘Bells’ and Coke’s ‘Holidays Are Coming’ ; and of course, diversity of Americans, with holiday ads a great opportunity to show the nation’s melting pot in all its varied glory.
